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Please don't try what you're about to see at home.

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We're what you call experts. Yeah.

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Good morning.

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Morning.

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Here we go again. You ready? Hold on just a second.

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Okay, now I'm ready. Okay.

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It's weird, isn't it? Yeah.

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I'm trying to figure out how we can get an episode out of this.

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You mean like the laws of attraction. Exactly. Let's get out of here.

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Take a deep breath and strap in. Chest bump.

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It's not happening.

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For some sexy science.

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Are you doing it?

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To find out what turns us on.

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Good and sweaty.

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Sweat, blondes, money and more.

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Whoa.

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Hey, eyes up here.

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The team is turning up the heat.

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I can't stop looking at it.

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Welcome to the Mythbusters.

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Hello, Angels.

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Laws of attraction special.

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Hi, Jamie.

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Who are the Mythbusters?

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Adam Savage.

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I don't even want to think about no pig.

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And Jamie Heinemann.

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What could go wrong?

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Between them more than 30 years of special effects experience,

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together with Tori Belachie.

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Let's drop this car up.

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Brent Imahara.

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Nothing just touched me.

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And Carrie Byron.

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Put your pants back on. We got work to do.

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They don't just tell the Myths,

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they put them to the test.

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What is the science of attraction?

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This is disturbing as I think it is.

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The chemistry of sexual chemistry.

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Feel kind of sexy.

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What tickles our fancy, and what fancies make us tick?

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They were definitely firmer at 8,000 feet, but not by much.

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And when it comes to desire, do we really conform to cliche?

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James, I'm frightened.

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These age-old questions are about to be asked and answered.

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But what's first?

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This is a good one.

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Apparently, people get dumber in the presence of the opposite sex.

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Really?

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Yeah.

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I mean, come on.

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Have you ever been tongue-tied in the presence of a lovely lass?

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No.

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It might be a good idea for you two to take...

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No.

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I think it might be a good idea for you two to actually take the test before you...

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How are we going to test somebody getting dumber?

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Right.

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That is the trickiest part of this to me, because we need a test that measures cognitive ability,

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but it also needs to be able to measure the deterioration of cognitive ability.

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And I'm not even sure how that would work.

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Okay, well, why don't you deal with the test design, and since we're going to need to bring

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a bunch of people in, I'll design the test space.

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Sounds perfect.

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Let's go.

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So to find out if this well-worn cliche is in fact fact or fiction...

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Adam has researched a method to measure the effect attraction has on our gray matter.

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It is a brain game, and you're going to help me play it.

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You ready?

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Here's what's going to happen.

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I'm going to flash a word up on the screen, and you're going to tell me what color that

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word is, not what color it says.

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Here we go.

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Three, two, one.

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What color is that word?

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What color?

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What color?

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Call it out.

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Louder.

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Okay.

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Did you feel your brain pause each time a card showed up?

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That pause that your brain did is your brain attempting to task switch between the reading

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of the word and the parsing of its actual color.

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Three, two, one, go.

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That pause is also called the stoop effect, and apparently it's very, very difficult to

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get really good at it.

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Yep, repeatedly taking the test.

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Yellow, brown.

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55 seconds.

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Results in a constant time.

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Brown.

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Brown.

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A time that accurately reflects speed of cognition.

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54 and a half seconds.

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So each volunteer will establish a baseline and then in the presence of a member of the

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opposite sex, retake and see if they get dumber.

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36 seconds.

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Meanwhile, Jamie has the perfect location in mind.

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Welcome to the inside of my brain.

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Actually, it's a lot darker and scarier in there.

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Anyway, what this is is a commercial film stage, and it's the kind of place that Adam

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and I have spent decades filming commercials and movies and things in.

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And as such, it's the ideal space for us to build our set for laws of attraction in.

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Ow!

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The experimental space itself.

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Whoops, whoops.

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Is purposefully sparse.

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All the comforts of home if home is a interrogation room.

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A room with a computer station rigged for some secret squirrel observation.

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Awesome.

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Now, what about the delectable distractions?

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Meet cute couple, Allie and Sean.

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Remember, this whole story hinders on a person's cognitive ability when they are around the

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opposite gender versus around the same gender.

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So we've hired a pair of actors to be present in this room while the tests are being taken.

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Cool.

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Sounds good.

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Let's do it.

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First up, the baseline.

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Hey, how you doing?

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Following three minutes of small talk.

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Are you originally from San Jose?

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Ten volunteers will take the test twice.

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Okay, we're ready to start the test.

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With an actor of the same sex in the room, let's go.

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Brown, green, yellow, pink.

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It should be hysterical to see that same kid with Allie in there, and he's like, uh...

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I agree.

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I'm fascinated.

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And so Adam and Jamie settle in.

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Green, yellow, pink.

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Noting numbers and adding averages for the guys.

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Brown, yellow, green.

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That is a big red beard.

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Mm-hmm.

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You could hide a pistol in there.

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And then the girls.

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Hi.

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How are you?

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Good.

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You just grab a seat right there.

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Yellow, blue.

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Brown, blue.

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Green.

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I'd like to take a little break in the testing right now to call out a phenomenon.

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This happens when one of our test subjects gets thrown by one and they do this.

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They go, black, blue, black.

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Literally, they bring their eyes, shake their head, and open their eyes again.

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Brown.

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Green.

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Red.

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Pink.

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Yellow.

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I dub this reset face.

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With brown.

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With that, the control is complete.

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And here are the numbers to beat.

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So will our attractive actors distract and thus subtract from our testees' times?

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All right, let's bring in the first test subject for Sean.

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Yep, it's time to heat up the action.

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Hi.

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How are you?

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Good.

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Good.

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I'm Sean.

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Nice to meet you.

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With Sean weaving his magic.

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Yeah.

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Will the women waver?

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He's got a little bit of Italian stallion going on.

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Yeah.

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But despite Sean's obvious allure, our first female is, well, not phased at all.

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She averaged 54 seconds the first time.

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If anything, she was a little faster there.

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Thank you.

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Almost 10 seconds faster.

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And it seems, contrary to the cliche, as each new time is logged and noted,

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overall, a member of the opposite sex does not affect women's cognitive ability.

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They respond to Sean.

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They're just not distracted.

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A result that's borne out in the numbers.

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As far as women are concerned, this cliche is clearly busted.

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But the guys are still to come.

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He's looking at his shoes.

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Will Allie's feminine charms cause confusion?

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Up next, Carrie Grant and Tori put the bust into Mythbusters.

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All right.

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So laws of attraction, what have we got?

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Now this myth comes from the service industry.

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They say that if a woman can augment her female profile,

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she can significantly increase the amount of gratuity she receives.

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So you mean bigger breasts equals bigger tips?

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Yes.

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I can't wait to see that for science.

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Yep, it's an age-old service industry adage.

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When it comes to top tips, are big breasts really best?

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Or is this simply a misogynistic misnomer?

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All right, I think it's clear for this plan.

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I'll be the augmented since you two would make some pretty scary chicks.

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Did you see me as Sandra Bullock in the speed episode?

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Yes, I did.

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All right, fair enough.

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We're going to need a place where you can get a lot of tips on a daily basis,

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like a coffee shop.

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And we're going to have to cover a variety of different sizes.

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Let's do small, medium, and huge.

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And we're going to have to give you some kind of a disguise

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so people don't know what we're doing.

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All right, so I'll work the same shift at the cafe every single day,

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each day with a different breast size,

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and we'll see how the tips average out.

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I like it.

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It's going to be something impossible.

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Just the place?

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Yeah.

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To test them in, we're here at Cafe Roma.

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Now, it's not just a regular cafe.

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It's an actual roasting house.

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And it's in the middle of San Francisco, which is perfect,

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because we're going to have a great sample size for this experiment.

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Now, while Kerry is working the counter,

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Grant and I will be watching the whole thing play out

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through this elaborate surveillance system.

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I got cameras all over the place.

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I got one there.

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I got one above Kerry.

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I got one here.

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Tip cam.

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I even have one over here.

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All these cameras will leave back here to these monitors

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so Grant and I can watch the whole thing in action.

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It's like a police stakeout.

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Hey, there's Kerry.

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So I don't get recognized.

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I'm going to change my appearance slightly.

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Now, I'll be working the same shift every day.

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I'll be wearing the same clothes every day.

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I'll be wearing the same wig and contacts every day.

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The only thing that's going to change is my breast size.

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She's simply irreverestible.

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What the...

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Wow.

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You look great.

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Unchanged in the bus department,

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Kerry's ready for her first shift.

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But how are they going to keep score?

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So this is our super secret stealth tip jar.

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All right, Kerry is in place.

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Here's how it works.

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When we see that a man has put a tip in the jar,

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and moves the lever one way,

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drops it into one compartment.

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When a woman puts a tip in,

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you drop it the other way so that they're held separate.

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We're going to count out the first 80 men.

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10, 1, 7, 8.

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Tip number one is in the jar.

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At the end of that period,

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we'll take the money from the men only,

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count it up, and that will be our average tip.

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An average to compare with Kerry's earnings

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when she has an altered cup size.

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Put a 5 cents change.

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I'll give her one thing.

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She is amazing at customer service.

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00:12:32,000 --> 00:12:33,000
Thank you.

269
00:12:33,000 --> 00:12:36,000
Kerry's clearly nailing her role, but...

270
00:12:36,000 --> 00:12:38,000
Kerry Byron.

271
00:12:38,000 --> 00:12:41,000
The bottom line is a food baseline.

272
00:12:41,000 --> 00:12:42,000
Good day.

273
00:12:42,000 --> 00:12:44,000
And with the male tips separated,

274
00:12:44,000 --> 00:12:47,000
totaled, and tallied, what have we got?

275
00:12:47,000 --> 00:12:49,000
All right, you made $72.

276
00:12:49,000 --> 00:12:50,000
Woo-hoo.

277
00:12:50,000 --> 00:12:53,000
And for the customers, that's 90 cents per customer.

278
00:12:53,000 --> 00:12:54,000
Good job.

279
00:12:54,000 --> 00:12:56,000
Now that we have a good baseline,

280
00:12:56,000 --> 00:12:58,000
it's time to manipulate the size of her breasts.

281
00:12:58,000 --> 00:13:02,000
My feeling is, I think, bigger we go,

282
00:13:02,000 --> 00:13:03,000
the bigger the tips are going to be.

283
00:13:03,000 --> 00:13:05,000
Now, I understand that this is science.

284
00:13:05,000 --> 00:13:08,000
This is an anthropological survey on human behavior.

285
00:13:08,000 --> 00:13:09,000
This is psychology.

286
00:13:09,000 --> 00:13:11,000
But all I can think as we're doing this

287
00:13:11,000 --> 00:13:15,000
is how weird it is that Tori and Grant

288
00:13:15,000 --> 00:13:17,000
are talking about my booze.

289
00:13:17,000 --> 00:13:20,000
It's like your brother's seeing you naked or something.

290
00:13:22,000 --> 00:13:27,000
Next, do men really get stupid in the presence of Cupid?

291
00:13:27,000 --> 00:13:29,000
I'm fascinated.

292
00:13:37,000 --> 00:13:40,000
Adam and Jamie are pulling strings.

293
00:13:40,000 --> 00:13:41,000
Blue, yellow, red.

294
00:13:41,000 --> 00:13:43,000
I love watching this remotely.

295
00:13:43,000 --> 00:13:45,000
Those are gractal scientists.

296
00:13:46,000 --> 00:13:49,000
And delving deep into human behavior.

297
00:13:49,000 --> 00:13:53,000
And they have one final law of attraction question.

298
00:13:53,000 --> 00:13:57,000
When there's a woman around, do men really get dumber?

299
00:13:57,000 --> 00:13:58,000
Hi.

300
00:13:58,000 --> 00:13:59,000
How's it going?

301
00:13:59,000 --> 00:14:00,000
Good.

302
00:14:00,000 --> 00:14:01,000
Good.

303
00:14:01,000 --> 00:14:02,000
Just grab a seat right there, please.

304
00:14:02,000 --> 00:14:04,000
After Allie's attention's...

305
00:14:04,000 --> 00:14:06,000
Have you ever done any experiments like this before?

306
00:14:06,000 --> 00:14:10,000
Sort of when I was in elementary school.

307
00:14:10,000 --> 00:14:12,000
Will his mind wander?

308
00:14:12,000 --> 00:14:14,000
Go ahead and conduct the test.

309
00:14:14,000 --> 00:14:16,000
Blue, pink.

310
00:14:16,000 --> 00:14:19,000
His first round average was 58 seconds.

311
00:14:19,000 --> 00:14:21,000
And when the times are tallied...

312
00:14:21,000 --> 00:14:24,000
Test number one, one minute, eight.

313
00:14:24,000 --> 00:14:29,000
An average of 65 seconds means he was slower by 12%.

314
00:14:29,000 --> 00:14:32,000
Meaning the first result is very promising.

315
00:14:32,000 --> 00:14:33,000
Hi.

316
00:14:33,000 --> 00:14:34,000
Good. How are you?

317
00:14:34,000 --> 00:14:38,000
And one supported in theory by evolutionary psychologists.

318
00:14:38,000 --> 00:14:40,000
Are you from San Francisco?

319
00:14:40,000 --> 00:14:41,000
No. I'm from Sacramento.

320
00:14:41,000 --> 00:14:42,000
Oh, okay.

321
00:14:42,000 --> 00:14:48,000
Men in a state of reproductive focus are supposedly cognitively impaired.

322
00:14:48,000 --> 00:14:50,000
Two, one.

323
00:14:50,000 --> 00:14:52,000
Pink, yellow, brown.

324
00:14:52,000 --> 00:14:56,000
Quite literally, their brains are on other things.

325
00:14:56,000 --> 00:14:57,000
Blue, brown.

326
00:14:57,000 --> 00:15:04,000
But for Test Taker 2, when the timer starts, his discomfort evaporates.

327
00:15:04,000 --> 00:15:08,000
And he beats his first round average by 20%.

328
00:15:08,000 --> 00:15:11,000
And as the remaining volunteers are wheeled through...

329
00:15:11,000 --> 00:15:13,000
He was faster.

330
00:15:13,000 --> 00:15:15,000
Yeah.

331
00:15:15,000 --> 00:15:16,000
That's far out.

332
00:15:16,000 --> 00:15:21,000
The first slower test seems to be the exception.

333
00:15:21,000 --> 00:15:26,000
Maybe Ali actually is exciting people rather than, you know, distracting them.

334
00:15:26,000 --> 00:15:29,000
And not the ruble.

335
00:15:29,000 --> 00:15:31,000
Well, the results are in.

336
00:15:31,000 --> 00:15:37,000
Now, let me remind you that if the myth was true, we would see a decrease in performance in our test subjects

337
00:15:37,000 --> 00:15:40,000
when they took the test in the presence of a proctor of the opposite gender.

338
00:15:40,000 --> 00:15:42,000
Now, get this.

339
00:15:42,000 --> 00:15:48,000
Not only did we not see a decrease in performance, we actually saw a mild improvement.

340
00:15:48,000 --> 00:15:50,000
David, why don't you tell these people our conclusion?

341
00:15:50,000 --> 00:15:54,000
Well, I wasn't expecting to see much from the women, and we didn't.

342
00:15:54,000 --> 00:15:57,000
But I was all prepared for the men to become blithering idiots.

343
00:15:57,000 --> 00:16:01,000
After all, there were studies done that indicate that that is the case.

344
00:16:01,000 --> 00:16:06,000
However, based on the test constructed here with our methodology, which I feel pretty good about...

345
00:16:06,000 --> 00:16:07,000
We didn't see anything.

346
00:16:07,000 --> 00:16:09,000
Nope. The myth is busted.

347
00:16:09,000 --> 00:16:12,000
I still think we should have put her in a bikini.

348
00:16:12,000 --> 00:16:14,000
There you go. Thinking out loud again.

349
00:16:19,000 --> 00:16:21,000
I'm back to work my shift at the coffee shop.

350
00:16:21,000 --> 00:16:27,000
Now we're testing the myth that you get more tips when you have bigger breasts.

351
00:16:27,000 --> 00:16:29,000
You made $72.

352
00:16:29,000 --> 00:16:35,000
So I'm going with the smaller version today to see if maybe I get tipped less.

353
00:16:36,000 --> 00:16:45,000
Now, bear in mind that Carrie looks exactly the same, except that her bust is taped down so that she's two cup sizes smaller.

354
00:16:49,000 --> 00:16:51,000
A large coffee.

355
00:16:51,000 --> 00:16:52,000
Busy morning today.

356
00:16:52,000 --> 00:17:02,000
With Carrie once again a whirlwind at the coffee counter, she turns on the charm and gives it everything she's got until she meets the 80 guy quota.

357
00:17:02,000 --> 00:17:04,000
She looks like she needs a break.

358
00:17:05,000 --> 00:17:09,000
Question is, does what's up top affect the bottom line?

359
00:17:11,000 --> 00:17:13,000
Nice work, Carrie. You did great out there.

360
00:17:13,000 --> 00:17:15,000
71, 72.

361
00:17:15,000 --> 00:17:18,000
We got the exact same amount of tips.

362
00:17:18,000 --> 00:17:22,000
What? I did all of that and we got the same results?

363
00:17:22,000 --> 00:17:27,000
She made exactly the same amount of money as when she had her regular chest size.

364
00:17:27,000 --> 00:17:31,000
I mean, within a dollar, which is statistically identical.

365
00:17:31,000 --> 00:17:35,000
This myth is on the road to being busted.

366
00:17:35,000 --> 00:17:40,000
On the road, but not over the line, because there's one last breast test to go.

367
00:17:43,000 --> 00:17:45,000
Today is Triple D day.

368
00:17:46,000 --> 00:17:49,000
Today Carrie is sporting a Triple D bra size.

369
00:17:49,000 --> 00:17:52,000
Is she going to get bigger tips? We're about to find out.

370
00:17:52,000 --> 00:17:55,000
Whoa, you feel that? I think she's coming.

371
00:17:56,000 --> 00:18:04,000
I'm very curious to see if my current ginormous breast size is going to have any impact on my tips.

372
00:18:04,000 --> 00:18:10,000
If the walk over here is any indication, gentlemen are noticing.

373
00:18:10,000 --> 00:18:15,000
That much is clear. Whether that makes them less stingy with the tip jar.

374
00:18:15,000 --> 00:18:17,000
We'll see.

375
00:18:18,000 --> 00:18:20,000
What's up?

376
00:18:20,000 --> 00:18:22,000
After an eyeful.

377
00:18:22,000 --> 00:18:23,000
Hey, eyes up here.

378
00:18:23,000 --> 00:18:26,000
Grandpa Juan is optimistic.

379
00:18:26,000 --> 00:18:34,000
I think that she'll have an easier time connecting with people and they'll be more interested in talking to her.

380
00:18:34,000 --> 00:18:37,000
And I think that this just might make the difference.

381
00:18:39,000 --> 00:18:41,000
He's just staring at the boobs.

382
00:18:43,000 --> 00:18:46,000
He's thinking really hard about something.

383
00:18:46,000 --> 00:18:48,000
And tipped.

384
00:18:48,000 --> 00:18:51,000
I guess her milkshake brings all the boys to the yard.

385
00:18:51,000 --> 00:18:53,000
Alright, I know what you're thinking.

386
00:18:53,000 --> 00:18:58,000
You're thinking, why are you guys doing this? This is absolutely ridiculous.

387
00:18:58,000 --> 00:19:00,000
He keeps looking down.

388
00:19:00,000 --> 00:19:09,000
Biologically speaking, the instinct is to associate larger breast size with nurturing and fertility,

389
00:19:09,000 --> 00:19:12,000
which will allow people to possibly connect with her more.

390
00:19:12,000 --> 00:19:14,000
And we got a tip out of it.

391
00:19:14,000 --> 00:19:17,000
Wait. Oh, he put in two dollars.

392
00:19:17,000 --> 00:19:19,000
Two dollars people.

393
00:19:19,000 --> 00:19:20,000
Thank you.

394
00:19:20,000 --> 00:19:22,000
Which could lead to bigger tips.

395
00:19:22,000 --> 00:19:25,000
It's a dollar for both of you.

396
00:19:26,000 --> 00:19:29,000
In its broadest, most reductive form.

397
00:19:29,000 --> 00:19:33,000
Oh my God, look at them. They're like trying not to look, but they can't help it.

398
00:19:33,000 --> 00:19:36,000
It's like their monkey brain's taken over.

399
00:19:36,000 --> 00:19:42,000
Evolutionary theory suggests that a full cleavage is a visual indication of reproductive potential.

400
00:19:42,000 --> 00:19:43,000
Thanks.

401
00:19:43,000 --> 00:19:45,000
He's still checking around.

402
00:19:45,000 --> 00:19:47,000
It's instinct.

403
00:19:47,000 --> 00:19:51,000
And in a positive feedback loop, men who find that trait attractive

404
00:19:51,000 --> 00:19:54,000
are likely to be reproductively successful.

405
00:19:54,000 --> 00:19:56,000
I think he forgot his drink.

406
00:19:56,000 --> 00:19:59,000
Three, four, five, six, seven, eight.

407
00:19:59,000 --> 00:20:02,000
That's ninety-eight dollars. That's way more than yesterday.

408
00:20:02,000 --> 00:20:06,000
A statistically significant 30% more.

409
00:20:06,000 --> 00:20:10,000
Meaning this myth is controversially, but firmly concluded.

410
00:20:10,000 --> 00:20:14,000
So it turns out the size of your breast does have an effect on the size of your tips.

411
00:20:14,000 --> 00:20:18,000
Now, Carrie's male customers were tipping about 90 cents per customer.

412
00:20:18,000 --> 00:20:23,000
But when Carrie put on her big boobs, the average tip increased to $1.23.

413
00:20:23,000 --> 00:20:24,000
That's significant.

414
00:20:24,000 --> 00:20:27,000
Woo! These things are earned.

415
00:20:28,000 --> 00:20:31,000
Cool. I can't stop looking at them.

416
00:20:31,000 --> 00:20:37,000
The boobs may have bamboozled Balachy, but he and his fellow males were not the only ones.

417
00:20:37,000 --> 00:20:39,000
The results from this experiment were really interesting.

418
00:20:39,000 --> 00:20:44,000
Now, men gave 30% more in tips with the big boobs size.

419
00:20:44,000 --> 00:20:49,000
But more interesting to me is that women gave 40% more.

420
00:20:49,000 --> 00:20:51,000
I think this must be primal.

421
00:20:51,000 --> 00:20:55,000
Bigger boobs just yield more satisfaction.

422
00:21:10,000 --> 00:21:19,000
I've always been dubious about the claims of these pheromone sprays that are supposed to make one

423
00:21:19,000 --> 00:21:21,000
irresistible to members of the opposite sex.

424
00:21:21,000 --> 00:21:23,000
Why do you need a spray for that?

425
00:21:23,000 --> 00:21:26,000
Well, look, not everyone expresses all their emotions through their scent like you do, Jamie.

426
00:21:26,000 --> 00:21:30,000
There are some people that want some extra help and these products apparently fill that void.

427
00:21:30,000 --> 00:21:32,000
Sounds like something we should test.

428
00:21:32,000 --> 00:21:33,000
That's exactly what I thought.

429
00:21:33,000 --> 00:21:38,000
Pheromones are airborne molecules that elicit a reaction in members of the same species.

430
00:21:38,000 --> 00:21:45,000
The most potent known to science are aphrodisiacs found in the saliva of male boars.

431
00:21:45,000 --> 00:21:50,000
But although a human sex pheromone has yet to be definitively discovered,

432
00:21:50,000 --> 00:21:56,000
the internet offers a plethora of canned chemistry that will make you irresistible.

433
00:21:56,000 --> 00:21:58,000
Or will it?

434
00:21:58,000 --> 00:22:02,000
To find out...awesome!

435
00:22:02,000 --> 00:22:05,000
Adam has built a carousel of smell.

436
00:22:06,000 --> 00:22:10,000
And here's how it'll make sense of supposedly sexy scents.

437
00:22:10,000 --> 00:22:16,000
I present to the world my ten chamber double blind t-shirt smelling device.

438
00:22:16,000 --> 00:22:21,000
Ten chambers each sealed and isolated against the smells of the outside world.

439
00:22:21,000 --> 00:22:23,000
Each one will contain a t-shirt.

440
00:22:23,000 --> 00:22:27,000
Some we've worked out in, some from the store, some with pheromone sprayed on them.

441
00:22:27,000 --> 00:22:32,000
Each one will also be bathed in a bath of food grade nitrogen to keep the smell fresh

442
00:22:32,000 --> 00:22:34,000
and to keep our sweat from going rancid.

443
00:22:34,000 --> 00:22:39,000
The contestant will simply push a yellow button, smells the scent that comes out of the tube,

444
00:22:39,000 --> 00:22:44,000
pick their favorite of the ten, put a poker chip in that box and go on their merry way.

445
00:22:44,000 --> 00:22:47,000
At the end of the test, we count up the votes and declare a winner.

446
00:22:49,000 --> 00:22:52,000
And so it's on to location where Adam and Jamie...

447
00:22:52,000 --> 00:22:53,000
Oh, look at that!

448
00:22:53,000 --> 00:22:56,000
load up the love truck with their whiff wheel.

449
00:22:56,000 --> 00:23:01,000
And will ask fifty ladies to pick their favorite, fragranced t-shirt.

450
00:23:01,000 --> 00:23:03,000
Alright, I'm ready.

451
00:23:05,000 --> 00:23:09,000
These pheromones may work on their own or they may only work in concert with human sweat.

452
00:23:09,000 --> 00:23:14,000
Hopefully this experience on the treadmill will be better than my last experience on a treadmill.

453
00:23:17,000 --> 00:23:22,000
Jamie and I are going to walk on the treadmill long enough to generate a bunch of sweat onto a t-shirt.

454
00:23:22,000 --> 00:23:26,000
Get this shirt good and sweaty.

455
00:23:26,000 --> 00:23:28,000
And put it into our machine.

456
00:23:28,000 --> 00:23:30,000
And we're going to do it again.

457
00:23:30,000 --> 00:23:34,000
Get a t-shirt good and sweaty and spray pheromones on it.

458
00:23:34,000 --> 00:23:37,000
It's the leading brand of male pheromone spray.

459
00:23:37,000 --> 00:23:42,000
To see if that makes a difference, all of that is going to be smelled by our volunteers.

460
00:23:42,000 --> 00:23:47,000
With the Oda-Savage and pheromone combo locked and loaded...

461
00:23:54,000 --> 00:23:56,000
A hot cinnamon...

462
00:23:56,000 --> 00:23:58,000
Get some good Hoosier sweat on there.

463
00:24:00,000 --> 00:24:02,000
That's exactly the same.

464
00:24:05,000 --> 00:24:07,000
That's four filled and sealed.

465
00:24:07,000 --> 00:24:09,000
What about the remaining six?

466
00:24:09,000 --> 00:24:12,000
A t-shirt straight out of the package.

467
00:24:13,000 --> 00:24:15,000
And finally...

468
00:24:15,000 --> 00:24:17,000
Now it's time for our real controls.

469
00:24:17,000 --> 00:24:21,000
T-shirts fresh out of the bag with nothing on them, no sweat, no pheromones, no nothing.

470
00:24:22,000 --> 00:24:24,000
Go down the path and hang out right.

471
00:24:24,000 --> 00:24:28,000
With our vessels pressurized, the shirts loaded and our volunteers standing by,

472
00:24:28,000 --> 00:24:30,000
it's time to start conducting this test.

473
00:24:30,000 --> 00:24:32,000
I'm going to ask you to smell ten t-shirts for me.

474
00:24:32,000 --> 00:24:34,000
My prediction is that we're not going to find anything.

475
00:24:34,000 --> 00:24:37,000
You're going to reach down and pull this up to your nose...

476
00:24:37,000 --> 00:24:39,000
and push the button and smell what comes out.

477
00:24:39,000 --> 00:24:43,000
I think that the whole pheromone thing, the whole industry, is snake oil and malarkey.

478
00:24:43,000 --> 00:24:44,000
Sounds good?

479
00:24:44,000 --> 00:24:45,000
Sounds good.

480
00:24:45,000 --> 00:24:46,000
All right.

481
00:24:46,000 --> 00:24:48,000
I think we're going to see a relatively random distribution around this ring,

482
00:24:48,000 --> 00:24:51,000
except for people who specifically don't like the smell of me or Jamie Sweaty.

483
00:24:51,000 --> 00:24:58,000
Adam is clearly not convinced the controversial canned chemistry has any scientific merit.

484
00:24:58,000 --> 00:25:02,000
That's ten. Which one do you think you prefer the most?

485
00:25:03,000 --> 00:25:07,000
So he's not surprised by the early spread of reactions.

486
00:25:09,000 --> 00:25:11,000
I think I like number one the best.

487
00:25:11,000 --> 00:25:14,000
That's some data for us. Thank you so much for helping us out.

488
00:25:14,000 --> 00:25:16,000
Well, we're about a dozen people in so far.

489
00:25:16,000 --> 00:25:17,000
I like number ten.

490
00:25:17,000 --> 00:25:18,000
Number ten.

491
00:25:18,000 --> 00:25:19,000
Excellent.

492
00:25:19,000 --> 00:25:22,000
I have to say I'm not noticing any pattern to what they're preferring.

493
00:25:22,000 --> 00:25:23,000
Probably number one.

494
00:25:23,000 --> 00:25:24,000
Number one. Okay.

495
00:25:25,000 --> 00:25:29,000
It's all over the map, but we'll wait until we count the data when we're all done.

496
00:25:30,000 --> 00:25:32,000
But as the test progresses...

497
00:25:32,000 --> 00:25:33,000
Next!

498
00:25:33,000 --> 00:25:35,000
An interesting choice...

499
00:25:35,000 --> 00:25:36,000
Number eight.

500
00:25:36,000 --> 00:25:38,000
...for interesting reasons.

501
00:25:38,000 --> 00:25:39,000
Eight.

502
00:25:39,000 --> 00:25:40,000
What was it about it?

503
00:25:40,000 --> 00:25:43,000
I don't know. It just smelled soothing.

504
00:25:43,000 --> 00:25:45,000
Very interesting reasons.

505
00:25:45,000 --> 00:25:49,000
I picked number eight basically because it smelled a lot sugary.

506
00:25:49,000 --> 00:25:51,000
Significantly recurs.

507
00:25:51,000 --> 00:25:54,000
Eight because it smelled like my boyfriend.

508
00:25:54,000 --> 00:26:00,000
Adam's sweat, combined with the pheromone, is apparently an okay bouquet.

509
00:26:02,000 --> 00:26:03,000
Next!

510
00:26:03,000 --> 00:26:05,000
However, for some...

511
00:26:05,000 --> 00:26:08,000
I picked four because it didn't really smell like anything.

512
00:26:08,000 --> 00:26:11,000
They were kind of like strong and awkward.

513
00:26:11,000 --> 00:26:14,000
The pheromone sprayed samples...

514
00:26:14,000 --> 00:26:16,000
I want to taste.

515
00:26:16,000 --> 00:26:19,000
...are the most repulsive.

516
00:26:20,000 --> 00:26:24,000
I picked six. It was the least unpleasant smell.

517
00:26:25,000 --> 00:26:30,000
Yep, with all 50 smellers having sniffed the whiffs, here's how it breaks down.

518
00:26:30,000 --> 00:26:34,000
And there's one figure that reeks off the page.

519
00:26:34,000 --> 00:26:37,000
So, you crunch the numbers. What do they say?

520
00:26:37,000 --> 00:26:39,000
Yes, the results are in.

521
00:26:39,000 --> 00:26:41,000
And I have to say they're kind of weird.

522
00:26:41,000 --> 00:26:44,000
Don't get overly technical on me. Weird how?

523
00:26:44,000 --> 00:26:47,000
The test subjects showed no particular preference for the pheromones,

524
00:26:47,000 --> 00:26:50,000
except for in the case of one shirt.

525
00:26:50,000 --> 00:26:51,000
Which shirt?

526
00:26:51,000 --> 00:26:54,000
That would be your sweaty pheromone-laced shirt.

527
00:26:56,000 --> 00:26:57,000
38%.

528
00:26:58,000 --> 00:26:59,000
Wow!

529
00:27:00,000 --> 00:27:01,000
Nice!

530
00:27:01,000 --> 00:27:06,000
Yeah, well don't let it go to your head because a large number of people were strongly repelled by that very same shirt.

531
00:27:07,000 --> 00:27:12,000
And then on top of that, many chose the control shirts just because they were the least offensive.

532
00:27:12,000 --> 00:27:17,000
I guess that what we can say is that there is some effect for some people,

533
00:27:17,000 --> 00:27:21,000
but as far as the manufacturer's claims that these sprays will make you irresistible to women,

534
00:27:21,000 --> 00:27:25,000
this is totally busted, especially when you factor in my irresistibility.

535
00:27:25,000 --> 00:27:27,000
Yeah, it's busted.

536
00:27:27,000 --> 00:27:30,000
Wait, what's busted? My irresistibility or the pheromones?

537
00:27:30,000 --> 00:27:32,000
I don't know, take your pick.

538
00:27:38,000 --> 00:27:42,000
Please, don't try what you're about to see at home.

539
00:27:42,000 --> 00:27:45,000
Where would you call experts?

540
00:27:48,000 --> 00:27:50,000
Up next, Levenomics.

541
00:27:50,000 --> 00:27:53,000
Does wealth really woo women?

542
00:27:53,000 --> 00:27:55,000
Alright, how are we going to test this?

543
00:27:55,000 --> 00:27:59,000
Alright, so let's get a group of women and ask them to rate a man's attractiveness,

544
00:27:59,000 --> 00:28:02,000
but the only identifiers we give them are name and occupation.

545
00:28:02,000 --> 00:28:06,000
That's great, and then we'll show the exact same pictures to another group of women,

546
00:28:06,000 --> 00:28:11,000
but this time changing the men's occupations with higher salaries and see if that increases their allure.

547
00:28:11,000 --> 00:28:13,000
I like it.

548
00:28:15,000 --> 00:28:18,000
On the surface, the myth sounds offensive,

549
00:28:18,000 --> 00:28:24,000
but the stereotype and science suggests that on some level, women look for a mate who's successful.

550
00:28:24,000 --> 00:28:26,000
What's your name?

551
00:28:26,000 --> 00:28:34,000
Question is, in a modern, enlightened society, do women really still judge potential partners as providers?

552
00:28:34,000 --> 00:28:37,000
Consciously or otherwise, does money matter?

553
00:28:39,000 --> 00:28:43,000
Well, the team is all spruced up to find out.

554
00:28:43,000 --> 00:28:48,000
So to test our laws of attraction myth that women are more attracted to wealthy men,

555
00:28:48,000 --> 00:28:51,000
we've come to the Roxy Theater in San Francisco, California.

556
00:28:51,000 --> 00:28:55,000
Welcome to the Mythbusters Laws of Attraction Experiment.

557
00:28:56,000 --> 00:29:00,000
We're going to show two sets of 50 women, 12 pictures of various men,

558
00:29:00,000 --> 00:29:04,000
and ask them to rate the men on their attractiveness, a scale of 1 to 10.

559
00:29:04,000 --> 00:29:07,000
10 being the highest score for super-duper hot.

560
00:29:07,000 --> 00:29:11,000
Now each of these photos will have a name, an occupation, and where the person lives.

561
00:29:11,000 --> 00:29:16,000
And this is all we're going to give the women in order for them to judge their attractiveness.

562
00:29:16,000 --> 00:29:19,000
And remember, it's for science.

563
00:29:19,000 --> 00:29:22,000
Both sets of slides will be exactly the same,

564
00:29:22,000 --> 00:29:26,000
so the second group of women will take half the men and change their identifiers.

565
00:29:26,000 --> 00:29:28,000
We're going to give them more lucrative careers.

566
00:29:28,000 --> 00:29:30,000
Let's begin our experiment.

567
00:29:30,000 --> 00:29:33,000
Now for this myth to be confirmed, their scores should go up.

568
00:29:33,000 --> 00:29:35,000
Alright, let's see the first slide.

569
00:29:35,000 --> 00:29:39,000
This is Matt. He's a barista from San Francisco, California.

570
00:29:41,000 --> 00:29:43,000
Let's bring on the next slide.

571
00:29:43,000 --> 00:29:48,000
Michael, a dental assistant from San Francisco, California.

572
00:29:48,000 --> 00:29:51,000
These reactions are killing me.

573
00:29:51,000 --> 00:29:54,000
Let's begin with a brutal beauty contest concluded.

574
00:29:54,000 --> 00:29:57,000
And before the scores are tallied...

575
00:29:57,000 --> 00:30:01,000
Just so you know what a tan looks like, I've got two examples right now.

576
00:30:01,000 --> 00:30:03,000
Oh, get out of here.

577
00:30:03,000 --> 00:30:07,000
...carries curious to find out who found who attractive and why.

578
00:30:07,000 --> 00:30:10,000
I gave him a 7. He's very, very attractive.

579
00:30:10,000 --> 00:30:13,000
What's clear is that many factors go into each score.

580
00:30:13,000 --> 00:30:20,000
He seemed pretty grounded. He doesn't seem too into himself, but he doesn't seem careless as well.

581
00:30:20,000 --> 00:30:23,000
How can you get that from this picture? I'm just curious.

582
00:30:23,000 --> 00:30:26,000
But the key question in round one is...

583
00:30:26,000 --> 00:30:27,000
What was the score you gave him?

584
00:30:27,000 --> 00:30:28,000
I gave him a 4.

585
00:30:28,000 --> 00:30:29,000
And how come?

586
00:30:29,000 --> 00:30:33,000
...did a perceived lack of affluence influence the scoring.

587
00:30:33,000 --> 00:30:39,000
I would like to date someone that has more drive and determination to get farther than an entry-level position,

588
00:30:39,000 --> 00:30:41,000
and frankly, he can't afford to support himself.

589
00:30:41,000 --> 00:30:46,000
Yep, for some women, finance is a factor. A significant factor.

590
00:30:46,000 --> 00:30:48,000
That is a job of a man-child.

591
00:30:49,000 --> 00:30:53,000
I think that when you get a bunch of women together, they get real honest.

592
00:30:53,000 --> 00:30:59,000
It does help. He has a good job, and I'm going to need a lot of money to fix it.

593
00:31:00,000 --> 00:31:02,000
It'll be interesting to see how this pans out.

594
00:31:02,000 --> 00:31:08,000
Yep, when all the numbers are in, will this anecdotal commentary be statistically quantifiable?

595
00:31:08,000 --> 00:31:13,000
Well, thank you guys for participating in our Laws of Attraction Mythbusters experiment.

596
00:31:13,000 --> 00:31:18,000
Or is it just part of the mix and, as a cliche, over-exaggerated?

597
00:31:19,000 --> 00:31:25,000
In round one, these women gave this group of men an average score of 56 out of a possible 120.

598
00:31:25,000 --> 00:31:29,000
But now in round two, we're going to increase the salaries of some of the men.

599
00:31:29,000 --> 00:31:34,000
Now, if there's some truth to this myth, we should see an increase in the average score.

600
00:31:35,000 --> 00:31:45,000
I know. How about women prefer guys with big moustaches?

601
00:31:46,000 --> 00:31:47,000
I haven't heard that one.

602
00:31:47,000 --> 00:31:49,000
I'm pretty sure it's a thing.

603
00:31:49,000 --> 00:31:51,000
I don't think so, man.

604
00:31:56,000 --> 00:31:59,000
How about gentlemen prefer blondes?

605
00:31:59,000 --> 00:32:01,000
That is a good one. Let's totally test that.

606
00:32:01,000 --> 00:32:04,000
But wait. But wait, how do we test that?

607
00:32:04,000 --> 00:32:05,000
What do you mean?

608
00:32:05,000 --> 00:32:09,000
Well, I mean, if we take a blonde and a brunette and we ask some random people who they like better,

609
00:32:09,000 --> 00:32:13,000
how do we accommodate for the fact that they have totally different personalities?

610
00:32:15,000 --> 00:32:16,000
Wigs.

611
00:32:16,000 --> 00:32:17,000
Yeah.

612
00:32:19,000 --> 00:32:26,000
Ever since the eponymous Monroe movie, the concept that blondes get the boys has been a cultural cliche.

613
00:32:27,000 --> 00:32:29,000
I'll tell you more about it in the morning.

614
00:32:29,000 --> 00:32:34,000
The question is, is this follicular fable, fact, or fiction?

615
00:32:35,000 --> 00:32:37,000
So how do you want to get wiggy with this one?

616
00:32:37,000 --> 00:32:39,000
Well, I think it's pretty simple.

617
00:32:39,000 --> 00:32:44,000
We set up something like a speed dating scenario so that the men can express their preference.

618
00:32:44,000 --> 00:32:49,000
But we'll have wigs of different colors, which will swap out systematically throughout the test,

619
00:32:49,000 --> 00:32:53,000
thus eliminating any bias for personality.

620
00:32:53,000 --> 00:32:55,000
That sounds perfect. Let's do it.

621
00:32:56,000 --> 00:33:01,000
So to find out if fair hair is favored, nice.

622
00:33:01,000 --> 00:33:04,000
Adam and Jamie, hit the bar.

623
00:33:14,000 --> 00:33:16,000
So how is this speed dating thing supposed to work?

624
00:33:16,000 --> 00:33:18,000
Well, we'll have nine women.

625
00:33:18,000 --> 00:33:19,000
Hello, angels.

626
00:33:19,000 --> 00:33:22,000
Three blondes, three brunettes, and three redheads.

627
00:33:22,000 --> 00:33:24,000
Hi, Jamie.

628
00:33:25,000 --> 00:33:28,000
They'll be meeting nine men around Robyn's style,

629
00:33:28,000 --> 00:33:32,000
and the men will be rating them based on their attractiveness and likability.

630
00:33:32,000 --> 00:33:37,000
And just like in real speed dating, their conversations with the women will last a limited amount of time.

631
00:33:37,000 --> 00:33:39,000
In our case, three minutes.

632
00:33:43,000 --> 00:33:44,000
Go!

633
00:33:49,000 --> 00:33:51,000
This is awesome.

634
00:33:54,000 --> 00:34:00,000
When the time is up, the bell will ring, and the men will get up and score their date.

635
00:34:04,000 --> 00:34:07,000
After all nine of our male test subjects have talked to all of the girls,

636
00:34:07,000 --> 00:34:10,000
we're going to send the guys home, bring in a new set of nine guys,

637
00:34:10,000 --> 00:34:13,000
howdy guys, and conduct the test all over again.

638
00:34:13,000 --> 00:34:17,000
In the interim, we will have changed the hair color of all the girls.

639
00:34:17,000 --> 00:34:21,000
We're using really expensive natural hair wigs, and we've hired...

640
00:34:21,000 --> 00:34:26,000
Wellette and KK, industry professionals specializing in wigs and makeup.

641
00:34:26,000 --> 00:34:30,000
With their new wigs on, they will talk to our second set of male test subjects,

642
00:34:30,000 --> 00:34:33,000
and when they're done with them, we'll send them away and bring in a third set of men.

643
00:34:33,000 --> 00:34:36,000
Again, changing the hair color of all the girls.

644
00:34:36,000 --> 00:34:42,000
In that way, each of our actresses gets to perform this test as a redhead, a brunette, and a blonde.

645
00:34:42,000 --> 00:34:44,000
How you doing?

646
00:34:46,000 --> 00:34:48,000
How they're doing.

647
00:34:51,000 --> 00:34:53,000
Prevents the hubbub.

648
00:34:53,000 --> 00:34:59,000
Is just great. The guys are aware they're being filmed, but don't know the purpose of the test.

649
00:34:59,000 --> 00:35:01,000
And round one...

650
00:35:01,000 --> 00:35:03,000
Oh my gosh! What happened?

651
00:35:03,000 --> 00:35:06,000
He's showing the tattoo again. That's his move.

652
00:35:06,000 --> 00:35:08,000
Is clicking like clockwork?

653
00:35:08,000 --> 00:35:11,000
It's an assembly line. A dating assembly line.

654
00:35:15,000 --> 00:35:20,000
As to whether we see any difference in behavior relative to hair color,

655
00:35:20,000 --> 00:35:23,000
I don't think we're going to notice anything until we look at the data.

656
00:35:23,000 --> 00:35:26,000
Yep, and with round one done,

657
00:35:26,000 --> 00:35:31,000
those numbers do in fact favor the flaxen-haired females.

658
00:35:31,000 --> 00:35:36,000
Their average attractiveness and repeat date scores are higher.

659
00:35:36,000 --> 00:35:44,000
But crucially, until the ladies swap shades and a comparison is made, this result is up in the hair.

660
00:35:51,000 --> 00:35:55,000
Just in case you think all Adam and Jamie's builds go smoothly,

661
00:35:55,000 --> 00:35:56,000
Ow!

662
00:35:56,000 --> 00:35:59,000
Here's what they didn't want you to see.

663
00:35:59,000 --> 00:36:00,000
Looks like a proper room.

664
00:36:00,000 --> 00:36:02,000
How do I get out?

665
00:36:02,000 --> 00:36:04,000
How do I get out?

666
00:36:04,000 --> 00:36:06,000
Does someone have a doorknob? Can you get me out of here?

667
00:36:06,000 --> 00:36:08,000
I'm stuck in the interrogation room.

668
00:36:08,000 --> 00:36:10,000
No, really, he is.

669
00:36:10,000 --> 00:36:13,000
Hand me the screwdriver. Toss that over.

670
00:36:13,000 --> 00:36:14,000
Whoa!

671
00:36:14,000 --> 00:36:16,000
Uh, you want my knife?

672
00:36:16,000 --> 00:36:20,000
Great, got it. This should be fairly straightforward.

673
00:36:22,000 --> 00:36:23,000
There we go.

674
00:36:23,000 --> 00:36:25,000
Oh, no, no, no, don't help, don't help.

675
00:36:25,000 --> 00:36:27,000
Great.

676
00:36:27,000 --> 00:36:29,000
I'm free!

677
00:36:32,000 --> 00:36:34,000
Let's bring on the next slide.

678
00:36:34,000 --> 00:36:39,000
Does the mighty dollar really make women hot under the collar?

679
00:36:39,000 --> 00:36:41,000
That is a job of a man child.

680
00:36:41,000 --> 00:36:43,000
So far, the anecdotal evidence...

681
00:36:43,000 --> 00:36:45,000
I just think he's too old to have a retail job.

682
00:36:45,000 --> 00:36:47,000
...suggests yes.

683
00:36:47,000 --> 00:36:49,000
Whoo!

684
00:36:49,000 --> 00:36:51,000
We're about to start round two.

685
00:36:51,000 --> 00:36:53,000
Now, we have changed some of the jobs of some of our men.

686
00:36:53,000 --> 00:36:55,000
Do I think this is going to have an effect?

687
00:36:55,000 --> 00:36:56,000
Yes, absolutely.

688
00:36:56,000 --> 00:37:00,000
I think money definitely changes how women are attracted to men.

689
00:37:00,000 --> 00:37:03,000
Hello!

690
00:37:03,000 --> 00:37:06,000
Now, given what we saw in round one,

691
00:37:06,000 --> 00:37:08,000
which was some very lively commentary,

692
00:37:08,000 --> 00:37:12,000
and an average score of 56 out of a possible 120.

693
00:37:12,000 --> 00:37:14,000
You guys ready for this?

694
00:37:14,000 --> 00:37:18,000
I feel like we might see a significant increase

695
00:37:18,000 --> 00:37:20,000
when we change the jobs to be more lucrative.

696
00:37:20,000 --> 00:37:25,000
Carrie introduces the same 12 guys to an all-new female audience.

697
00:37:25,000 --> 00:37:27,000
But this time, six of them...

698
00:37:27,000 --> 00:37:31,000
Introducing Scott, he's an investment banker from El Cerrito, California.

699
00:37:31,000 --> 00:37:34,000
...have been given more upscale hometowns.

700
00:37:34,000 --> 00:37:38,000
This is Michael, he's a cardiologist from Mill Valley, California.

701
00:37:38,000 --> 00:37:41,000
...and Fat Cat Paychecks.

702
00:37:41,000 --> 00:37:43,000
With the slide parade concluded,

703
00:37:43,000 --> 00:37:47,000
and while the scores are tallied, Carrie gathers some opinions.

704
00:37:47,000 --> 00:37:49,000
All right, so with a show of hands,

705
00:37:49,000 --> 00:37:52,000
who based their opinion on how attractive these guys are?

706
00:37:52,000 --> 00:37:54,000
Solian looks.

707
00:37:54,000 --> 00:37:56,000
Okay.

708
00:37:56,000 --> 00:37:58,000
All right, now what about just purely money?

709
00:37:58,000 --> 00:38:00,000
Did that influence any of you?

710
00:38:00,000 --> 00:38:02,000
Wait, what did you say?

711
00:38:02,000 --> 00:38:04,000
No, it doesn't matter, because we work.

712
00:38:04,000 --> 00:38:06,000
That's not so good for the myth.

713
00:38:06,000 --> 00:38:08,000
But as the crowd warms up...

714
00:38:08,000 --> 00:38:11,000
...he's got a great smile, his eyes giving you a contact.

715
00:38:11,000 --> 00:38:14,000
He says, come right here, I'm gonna have fun.

716
00:38:14,000 --> 00:38:18,000
A few women indicate higher-paid positions may make a difference.

717
00:38:18,000 --> 00:38:20,000
He gave him a what? An eight.

718
00:38:20,000 --> 00:38:21,000
An eight, why?

719
00:38:21,000 --> 00:38:24,000
Because he's a cardiologist.

720
00:38:24,000 --> 00:38:26,000
Enough said.

721
00:38:26,000 --> 00:38:30,000
So, we had 12 guys, we changed six of them to higher-paying salaries,

722
00:38:30,000 --> 00:38:35,000
and that resulted in a plus 23% increase in their attractiveness score.

723
00:38:35,000 --> 00:38:36,000
Confirmed!

724
00:38:36,000 --> 00:38:42,000
And in particular, Martin, our retail clerk turned vascular surgeon, plus 32%.

725
00:38:42,000 --> 00:38:47,000
And Ian, our mortgage broker turned venture capitalist, plus 76%.

726
00:38:47,000 --> 00:38:49,000
You know what I really liked about this myth?

727
00:38:49,000 --> 00:38:54,000
Is it at first, I was just like, ew, this is such an awful shallow cliche.

728
00:38:54,000 --> 00:38:57,000
But then when you break it down, bigger breasts represent fertility.

729
00:38:57,000 --> 00:38:59,000
Men are attracted to that.

730
00:38:59,000 --> 00:39:01,000
Wealth is just an indicator of being a good provider,

731
00:39:01,000 --> 00:39:05,000
like a lioness will pick the biggest, strongest lion, the leader of the pride.

732
00:39:05,000 --> 00:39:08,000
There's a reason for the cliche. It's biology.

733
00:39:08,000 --> 00:39:10,000
Confirmed, both of them.

734
00:39:10,000 --> 00:39:12,000
The myths.

735
00:39:35,000 --> 00:39:37,000
What did you major in?

736
00:39:37,000 --> 00:39:38,000
English.

737
00:39:38,000 --> 00:39:40,000
What's your major?

738
00:39:40,000 --> 00:39:41,000
Classic.

739
00:39:41,000 --> 00:39:47,000
Will the girls that have now switched to bubbly blonde be rated more attractive?

740
00:39:47,000 --> 00:39:50,000
Scientifically, is there a reason for men to prefer blondes?

741
00:39:50,000 --> 00:39:54,000
Well, during the last Ice Age, a blonde hair genetic mutation occurred,

742
00:39:54,000 --> 00:40:00,000
and because it's a recessive gene, sexual selection must have played a part in its propagation.

743
00:40:00,000 --> 00:40:02,000
It's way to go.

744
00:40:02,000 --> 00:40:07,000
The question is, is that selective bias still with us today?

745
00:40:07,000 --> 00:40:10,000
There's only one way to find out.

746
00:40:11,000 --> 00:40:13,000
Here we go.

747
00:40:13,000 --> 00:40:16,000
It's the third and final round.

748
00:40:16,000 --> 00:40:19,000
They're all talking about working out.

749
00:40:19,000 --> 00:40:22,000
With the final follicular transformation complete.

750
00:40:22,000 --> 00:40:27,000
I love being able to dip in and out of these conversations. This is totally addictive.

751
00:40:27,000 --> 00:40:29,000
But make it an everything.

752
00:40:29,000 --> 00:40:31,000
A comprehensive numerical comparison.

753
00:40:31,000 --> 00:40:34,000
It's clear I would love working security at a casino.

754
00:40:34,000 --> 00:40:36,000
You took a 7 hour bus ride to get here?

755
00:40:36,000 --> 00:40:37,000
Yeah.

756
00:40:37,000 --> 00:40:40,000
Is now etched in Excel.

757
00:40:40,000 --> 00:40:41,000
Are the results in?

758
00:40:41,000 --> 00:40:42,000
The results are in.

759
00:40:42,000 --> 00:40:43,000
What did we get?

760
00:40:43,000 --> 00:40:48,000
In our gentlemen prefer blondes testing, this was the result of what we got.

761
00:40:48,000 --> 00:40:51,000
What's that? This is TV. I can't read all that.

762
00:40:51,000 --> 00:40:55,000
That's alright, because I've been able to boil all this down to a simple phrase.

763
00:40:55,000 --> 00:40:56,000
It's a tie.

764
00:40:56,000 --> 00:41:02,000
It's a tie. Across all of our tests we could not find a spike of a preference for any of the specific hair colors.

765
00:41:02,000 --> 00:41:05,000
Which is what we would expect if hair color was not a fact.

766
00:41:05,000 --> 00:41:09,000
Exactly. The myth is busted. Gentlemen do not prefer blondes.

767
00:41:13,000 --> 00:41:16,000
So, the team put the sex into science.

768
00:41:17,000 --> 00:41:21,000
And when it comes to attraction, there may be biological laws.

769
00:41:21,000 --> 00:41:24,000
It's like they're monkey brains taken over.

770
00:41:24,000 --> 00:41:28,000
But beauty is most definitely in the eye of the beholder.

771
00:41:28,000 --> 00:41:29,000
How you doing?